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This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:. The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions; and end-of-chapter exercises.
Efraim Turban M. He is also a consultant to major corporations and universities worldwide. Turban's current interest is social commerce. She is an international speaker, seminar leader, entrepreneur, and previous Marketing Director of two companies. She is an award-winning author of 4 books in 14 editions and numerous scholarly articles on internet marketing topics, co-authoring Radically Transparent: Monitoring and Managing Reputations Online and E-Marketing—the first textbook on internet marketing translated into Japanese and Chinese.
At UNR she taught marketing communication, international marketing, internet marketing and strategy topics—including co-advising the national winners in the AAF National Student Advertising Competition.
She has won two teaching awards. Prior to her current position, she undertook remits as academic and administrator at the City University of Hong Kong for 15 years. She had also worked as a business professional in Hong Kong and England for more than six years. Lai holds two research degrees from Lancaster University, UK - one in the area of IT applications and the other focusing on wider management issues.
Her research interests include decision science, knowledge management and electronic commerce. Lai has published more than 40 high impact articles and a book on Chinese e-business entrepreneurship within recent years.
It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels including MBA and executive MBA programs Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management, and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
About the authors Dr. She has won two teaching awards and a lifetime achievement in marketing award from the American Marketing Association. Table of contents Search within book. Front Matter Pages i-xxi. Front Matter Pages Introduction to Social Commerce. Pages Tools and Platforms for Social Commerce. Supporting Theories and Concepts for Social Commerce.
Marketing Communications in Social Media. Customer Engagement and Metrics. Social Shopping: Concepts, Benefits, and Models. Strategy and Performance Management in Social Commerce. Implementing Social Commerce Systems. Back Matter Pages Buy options.
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