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Compare Qualitative And Quantitative Research Methods Pdf

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Researchers often have issues choosing which research method to go with: quantitative or qualitative research methods? Many incorrectly think the two terms can be used interchangeably. Qualitative research is regarded as exploratory and is used to uncover trends in thoughts and opinions, while quantitative research is used to quantify the problem by way of generating numerical data or data that can be transformed into usable statistics.

The distinction between qualitative and quantitative research methods is problematic

Learn the differences between qualitative data and quantitative data. Quantitative and qualitative research are complementary methods that you can combine in your surveys to get results that are both wide-reaching and deep. Simply put, quantitative data gets you the numbers to prove the broad general points of your research. Qualitative data brings you the details and the depth to understand their full implications. Quantitative research methods are designed to collect numerical data that can be used to measure variables. Quantitative data is structured and statistical; its results are objective and conclusive. It uses a grounded theory method that relies on data collection that is systematically analyzed.

The distinction between qualitative and quantitative research is abstract, very general and its value is usually taken for granted. In contrast, this article attempts to show that the distinction between qualitative and quantitative research is unclear, poor and therefore of limited value and that its popularity risks leading to unfortunate consequences. Various arguments are presented for this conclusion. For example, it is argued that the heterogeneity of different stand-points on important issues among qualitative researchers for example with respect to the use of quantification and causal analysis makes the distinction as such unstable. Moreover, the presence of substantial overlap between many features of qualitative and quantitative research often makes it difficult to separate qualitative and quantitative research. It is also shown that three obvious ways of making the distinction between qualitative and quantitative research are unsatisfactory. Use of the distinction may restrict creativity in the development of new research methods and create confusion and unnecessary work.

The distinction between qualitative and quantitative research is abstract, very general and its value is usually taken for granted. In contrast, this article attempts to show that the distinction between qualitative and quantitative research is unclear, poor and therefore of limited value and that its popularity risks leading to unfortunate consequences. Various arguments are presented for this conclusion. For example, it is argued that the heterogeneity of different stand-points on important issues among qualitative researchers for example with respect to the use of quantification and causal analysis makes the distinction as such unstable. Moreover, the presence of substantial overlap between many features of qualitative and quantitative research often makes it difficult to separate qualitative and quantitative research. It is also shown that three obvious ways of making the distinction between qualitative and quantitative research are unsatisfactory. Use of the distinction may restrict creativity in the development of new research methods and create confusion and unnecessary work.

Qualitative & Quantitative Research Similarities

Ben-Eliyahu completed her doctorate in developmental psychology at Duke University, where she honed very strong skills in methods. Prior to arriving at Boston, Dr. In the world of research, there are two general approaches to gathering and reporting information: qualitative and quantitative approaches. The qualitative approach to research is focused on understanding a phenomenon from a closer perspective. The quantitative approach tends to approximate phenomena from a larger number of individuals using survey methods. In this research corner, I describe methods that are generally used in each strand of research. Each approach has its benefits and detriments, and is more suitable to answering certain kinds of questions.

Research is the most widely used tool to increase and brush-up the stock of knowledge about something and someone. While the qualitative research relies on verbal narrative like spoken or written data, the quantitative research uses logical or statistical observations to draw conclusions. In a qualitative research, there are only a few non-representative cases are used as a sample to develop an initial understanding. Unlike, quantitative research in which a sufficient number of representative cases are taken to consideration to recommend a final course of action. Basis for Comparison Qualitative Research Quantitative Research Meaning Qualitative research is a method of inquiry that develops understanding on human and social sciences, to find the way people think and feel. Quantitative research is a research method that is used to generate numerical data and hard facts, by employing statistical, logical and mathematical technique.

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Difference Between Qualitative and Quantitative Research

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Research is an important part of operating a business. Whether the research is for marketing purposes or to determine future possible growth, research helps a business plan its course. Two types of research are the most popular forms a business uses.

Qualitative research deals in more abstract descriptions while quantitative research deals in numbers and actual hard data. Variables Study of the whole, not variables. The difference between qualitative and quantitative research is fairly simple, yet their consequences are diverse and often complicated.

The distinction between qualitative and quantitative research methods is problematic

The distinction between qualitative and quantitative research methods is problematic

By Dr. Saul McLeod , updated Jump to Quantitative Research Data. Qualitative research is the process of collecting, analyzing, and interpreting non-numerical data, such as language.

Let us know your requirements, contact us for your CATI fieldwork or for further information and one of our Sales Managers representatives will get in touch with you shortly. Your telephone display indicates that one of our numbers has tried to reach you several times. FFIND conducts telephone surveys at a national and international level for various clients. For representative surveys your telephone number is selected and called using a mathematical random process. It can occur that numbers are selected that are neither listed in the telephone book nor on the internet.


The paper will compare the characteristic of both kinds of research, including their purpose, research question and hypothesis, data, analysis.


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